INTEGRATING MARKETING
Our work at Mast Year seeks to integrate marketing into your business.
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It sounds so simple yet so few companies do it well. Our marketing consultants use every tool at their disposal to ensure your customers have a connected experience with your brand.
UNDERSTANDING THE CUSTOMER
One of the first steps in driving action through marketing communications is understanding who you're communicating with. Our marketing consultants will meet with your team to establish an preliminary understanding of your target audience. With that information, we conduct research on demographic and psychographic attributes, seeking to establish trends and/or personas.
UNDERSTANDING YOUR MARKET
You undoubtedly have a good perspective on your business and the market it operates in. Our marketing consultants will augment that understanding with a competitive landscape analysis to provide greater perspective on what your competitors are doing well and where opportunities for your business may exist.
SYNTHESIZING BUSINESS, CUSTOMER AND MARKET
Taking information on your business, customer research and market intelligence, our marketing consultants will build a customer marketing plan to help you achieve business results.
MANAGING PARTNERS
Whether you already have internal team built and agency partners selected or are starting from square one, we can help assemble and manage talent to ensure everyone is achieving optimal results. Our marketing consultants specialize in coupling broad marketing strategy with deep functional expertise across marketing disciplines.